Presented by Lara Semrany,
Founder and Director of Artistry by Lara 

Designed for the everyday woman who’s spent years putting everyone else first, HERturn is a Personal Makeup Curation and Shopping Experience created to help you make yourself a priority again.​

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My mission is to transform the way you approach your everyday makeup, making it simpler, more efficient and effortless, while giving you the knowledge, techniques and confidence to make your makeup work for you.

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I want you to feel supported, understood and confident in your own routine with your own makeup so you can spend less time feeling frustrated in front of the mirror and more time feeling polished, empowered and the best version of yourself.

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Together, we’ll simplify and declutter your makeup bag, shop for the solutions to your makeup frustrations, and show you exactly how to apply your products so you feel capable to do it yourself. 

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Let’s go shopping, or sit down for a personalised makeup lesson where I’ll show you exactly how to use your products, brushes and techniques to bring out the best version of you.

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Because makeup shouldn’t feel overwhelming. It should make you feel beautiful, confident and like yourself again.

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This is your time. It's Your turn.